Section Index
- Our Market-Analysis Partners
- Market-Analysis Services
- Main Services
- Challenges Market-Analysis
- Process Market-Analysis
- Brand Strategy
- Market-Analysis
- Questions to ask Market-Analysis
Service providers
- Our Market-Analysis Partners
- Market-Analysis Services
- Main Services
- Challenges Market-Analysis
- Process Market-Analysis
- Brand Strategy
- Market-Analysis
- Questions to ask Market-Analysis
500+ million habitants have the countries Mexico, USA, and Canada together, hence its a very attractive to enter the market. With a proper Market-Analysis, you will make sure to target the correct audience.
Mexecution Market-Analysis Partners
Our Market-Analysis Specialists help international companies adapt their products to new markets by improving customer experience, rebranding, mapping the customer journey, utilizing advanced analytics, and creating customized marketing strategies.
They are serving a wide range of industries, and help businesses implement customer-centric strategies that drive growth and profitability.
Click on a profile to learn more about each Market-Analysis company
Main Industries: CPG (Consumer Packaged Goods), Retail & Services, Pharma
Main Industries: Manufacturing, Construction and development, Financial Services
Service: Brand Consultancy
Services: Growth Strategies & Customer Development Mgmt
Main Industries: FMCG, ride-hailing services, hospitality
Main Industries: Finance and Insurance, Telecommunications and Consumer Goods and Food
Corporate Services offered by our Market-Analysis Partners
Partial List of the Services
- Market Entry Stratgy
- Market-Analysis Surveys
- Pricing
- Social Media Strategy
- Market-Analysis with KI
- Brand Strategy / Branding
- Customer Journey Mapping
- Market Insights
- Different Industry Sectors
- Retaining Customers
- Communication Strategy
- Point-of-Sale
Main Services in Market-Analysis
Our Experts add value to brand experiences by identifying practical solutions to problems and opportunities, for the development of a solid and comprehensive marketing plan.
Market Potential
- Players. Market share.
- Products/brands involved.
- Channels. Intermediaries participating
- Brand management levels
- Market sizing. Volume/Value
- Product segments participating
- Buyers
- Identification of purchasing decision-makers
- Buying process
Market Entry Strategy
Executing a market entry strategy involves several critical steps, with market research being one of the foundational pillars. Here are core points to focus on during the market research phase:
- Understand the Market Landscape
- Cultural and Consumer Insights
- Regulatory and Legal Requirements
- Demand Analysis
- Distribution and Channels
- Pricing and Value Perception
- SWOT Analysis (Local Perspective)
- Risk Assessment
- Local Partner Assessment
- Gather Data through Primary and Secondary Research
AI Market Research
Our Market Research Expert deliver witht their AI-driven tool “Digital Customer Twins” the 1.2 % of ideal prospects of the Sales Available Market - in any region.
- Access to 550 mio data sets globally
- Automated search for “the needle in the haystack”
- Deliver with the 1.2% ideal prospects a return on sales between 20% and 50%
- Targeting-Efficiency through customer potentials in the customer segmentation matrix
- Smart Data Analytics: Analyzes existing customers and creates digital "customer twins" for targeted prospecting.
- Potential Calculation Algorithm: Evaluates the purchasing potential of current and prospective customers.
- Simple Potential Matrix: Displays customer potential in an easy-to-understand format via an app.
Industries
Our Experts have experience in various industries, such as:
•Packaged Foods • Alcoholic Beverages • Non-Alcoholic Beverages • Snacks • Beauty • Personal Care • Feminine Hygiene • Baby Care • Home Cleaning • Antacids • Pain Relievers • Infant Formulas • Off-Road Vehicles • Candy and Chocolate • Hardware Market • Financial Services • Insurance • Mobile Phones • Traditional Stores • Convenience Stores • Supermarkets • Department Stores • Auto Parts • Pet Products
Challenges of Market-Analysis in Mexico
Entering a new market presents various risks, as it involves an unfamiliar environment with new competition, different behaviors, and other unpredictable factors.
Segmentation
Consumer preferences and market needs vary significantly across northern, central, and southern Mexico, requiring segmentation strategies that account for regional differences in language, religion, and traditions. In addition, the Mexican market is highly competitive, with both local and international brands competing for consumer attention, making targeted segmentation even more crucial.
Income
There is a significant gap between income levels in different areas of Mexico, requiring segmentation based on purchasing power and lifestyle choices to target the right consumer groups.
Due to the high incompe disparity within the Mexican society, understanding the middle class, lower-income groups, and high-net-worth individuals is crucial for targeting the right segments. Wherearas urban areas like Mexico City, Monterrey, and Guadalajara, have higher average incomes and more access to luxury goods, rural areas may focus on more affordable, essential products.
Hence, products and services should be aligned with the specific purchasing power and expectations of each income group.
Supply Chain
Due to Mexico’s geographic size (5.5 as big as Germany) and regional disparities mean that transportation costs and timeframes can vary greatly. Analyzing how products are transported within Mexico and across borders can influence cost structures and delivery times, impacting pricing strategies.
Hence, a comprehensive analysis of local suppliers and the availability of raw materials, as well as the inventory is vital. Companies need to evaluate the reliability and cost-effectiveness of local suppliers, as well as the potential for local sourcing versus importing materials, to shorten lead times.
Our partners gain access to high-quality data from both the private and public sectors, as well as an extensive network of key players in the American retail market, providing you with valuable opportunities.
Basic Process how to execute a Market-Analysis
How could a Market-Analysis process be structured, with the involvement of the client throughout the entire process.
Brand Strategy to enter the Market
By combining strategy and creativity, our experts are specialized branding consultancy that supports businesses worldwide in defining a unique and impactful position, leveraging design, analytical logic, strategic thinking, as well as driving meaningful transformation in culture and behavior.
- Identifying new audiences and brand positioning strategies
- Managing brand portfolio architecture and innovation in products, services, or experiences
- Brand name development, brand stretch analysis, and competitive landscape evaluation
- Creating a roadmap for brand actions, activations, sponsorship strategies, and brand management structure
- Brand valuation, ROI analysis, and business case development
- Brand power analysis and prioritization of brand investment
- Identifying new revenue sources and strategic growth areas
- Assessing the brand's journey toward becoming an Identity, Lifestyle, or Iconic Brand.
- Design of visual identity, communication territories, and tone of voice
- Brand book creation and packaging/product design
- Brand communication systems and implementation guidelines
- Roadmap for the evolution of brand assets and Digital Brand Center
- Customer journey mapping and evaluation of current experiences
- Service, environment, and point-of-sale design
- Go-to-market strategies and multichannel communication plans
- Launch plans, internal/external implementation, and ambassador programs
Consumer Insights Surveys with Participants
- All types of product testing with maximum safety and quality controls.
- Analysis for each specific purpose.
- Determination of precise action standards.
- Identification of elements that affect the overall taste of the product.
- Risk assessment for replacing an existing product.
Mystery shopping is a valuable too in market expansion as it is offering insights of customer experiences, competitors strategies, sevice quality, pricing, consumer behavior or local preferences. In Mexico, it helps adapt to cultural nuances and taste differences.
Our experts conduct effective mystery shopping, recruit local shoppers who understand the market, focus on key touchpoints like product quality, pricing, and customer service, and analyze findings to refine your market entry strategy. By simulating real customer interactions, they can identify gaps in their offerings, ensure alignment with cultural norms, and tailor their products or services to meet regional demands.
Market-Analysis Question you should ask in an Expansion Process
In a Market-Analysis into a new country should not only be considered the customer segmentation, pricing, or brand, but also aspects such as Regulatory, Logistic or Culture.
- What are the most efficient distribution channels for our products or services?
- Are there logistical challenges (e.g., infrastructure, shipping costs) that could affect operations?
- How does the local market perceive foreign brands, and what reputation do we need to build?
- What are the customer’s primary concerns or pain points, and how can we address them?
- How can we build trust and establish credibility with local consumers?
- Who are the main competitors in the market, and what are their strengths and weaknesses?
- How do competitors price their products or services, and how do we differentiate our offering?
- Are there any local partnerships or alliances that could give us a competitive advantage?
- What are the key regulatory requirements for operating in the new country (e.g., product certifications, labor laws)?
- Are there any trade barriers, tariffs, or taxes that could impact pricing or distribution?
- What is the legal framework for intellectual property protection, and how does it differ from existing markets?
- What cultural factors influence consumer behavior in this market?
- Are there any significant cultural differences that could impact marketing and customer interactions?
- How should our brand message and positioning be adapted to align with local values and expectations?
- What local traditions or holidays could influence product demand or marketing campaigns?
- How does language affect customer engagement and product perception in the new market?
- What are the key customer segments in the new market?
- How does the target customer segment differ from existing markets in terms of behavior, needs, and preferences?
- What is the market size for each segment, and what is its growth potential?
- What are the most effective channels to reach these customer segments?
- How do customers in different segments perceive competitors, and what gaps exist in the market?
- What process changes are needed to improve customer loyalty?
- Which operational indicators correlate most with customer loyalty?
- How can we build a winning value proposition?
- How can we generate more promoter customers who will recommend us?
- What service attributes are key to protecting customer loyalty?
- How can we innovate the customer experience?
- How does brand awareness, customer experience, and loyalty impact financial results?
- What is the cost of losing customers?
- How can we track growth indicators?
Why Choose Mexecution?
Transparency & Honesty
Transparency and honesty are the cornerstones of our business, as we firmly believe in fostering trust and open communication with our clients and partners.
Reliability & Punctuality
Our service providers deliver reliable, timely services while prioritizing client satisfaction and fostering trust to build long-lasting, successful partnerships.
Trust
Trust is the foundation of our and our Service Providers' relationships, built on open communication, integrity, and exceptional service delivery.
Quality & Standards
Our Service Providers are committed to excellence through meticulous detail, continuous improvement, and strict quality control in all operations.
Industry Sectors
15+
C-Level Contacts
80+
Clients
500+
Years of Experience
Clients